Module 1: Introduction to Business Planning Overview of Business Planning Importance of Business Planning Types of Business Plans Setting Business Goals and Objectives
Module 2: Industry and Market Analysis Conducting Industry Analysis Understanding Market Trends Identifying Target Customers Competitive Analysis and Positioning
Module 2: Industry and Market Analysis Conducting Industry Analysis Understanding Market Trends Identifying Target Customers Competitive Analysis and Positioning
Module 3: Strategic Planning Developing a Business Strategy SWOT Analysis Strategic Positioning Business Model Canvas
Modules 4: Financial Planning Basics Introduction to Financial Planning Importance of Financial Planning Financial Statements Overview (Income Statement, Balance Sheet, Cash Flow Statement)
Module 5: Financial Modeling Fundamentals Basics of Financial Modeling Excel Skills for Financial Modeling Building Pro Forma Financial Statements
Module 6: Revenue and Cost Modeling Revenue Forecasting Techniques Cost Structure Analysis Break-even Analysis
Module 7: Budgeting and Forecasting Creating Budgets Cash Flow Forecasting Sensitivity Analysis
Module 8: Marketing Strategies Overview of digital marketing channels (social media, SEO, email marketing) Developing a digital marketing plan
Module 9: Content Marketing Creating engaging and valuable content Content marketing strategy and implementation
Module 10: Integration of Business Planning and Marketing Aligning business goals with marketing strategies Creating a cohesive business and marketing plan
Module 11: Monitoring and Evaluation Establishing key performance indicators (KPIs) Continuous monitoring and evaluation for improvement