BUSINESS WRITING COURSE
BUSINESS WRITING COURSE OVERVIEW
Business Writing Course has given many executives, managers, government workers, and business owners a wide range of fresh writing concepts, opening up a new path to reach life milestones. Our research shows that the key to professional writing success is one’s capacity to fully accept all of its infinite dimensions before selecting the most appropriate one for the given purpose and audience.
How a transfer is written reveals much about the individual and the organisation, brand values, and due diligence. Our highly skilled and knowledgeable facilitators will offer participants personalised feedback at the moment, assisting a significant improvement in their writing abilities.
Our post-training analysis shows that all our participants have made credible writing improvements, enabling them to reach new success levels daily!
Thanks to this Leadpoint Development training course. You will learn how to use sophisticated communication techniques through this course, and you’ll also be able to mentor others by setting a good example.
You will attract a high level of excellence by ensuring that all the components of a good communicator are used as desired.
BUSINESS WRITING COURSE LEARNING OUTCOME
- The capacity to improve one’s proficiency in business writing techniques
- Feedback in real-time on their writing technique, style, and mechanisms in line with international communication standards for the twenty-first century.
- The capability to spot language and grammar irregularities in business writing
- The ability to improve oneself due to these mistakes is part of a continuous learning process.
- Knowledge of the requirements for a quality communication piece
- The capacity to communicate thoughts on any subject in an organised and understandable manner
- The ability to create documents, edit and rework written communication before receiving through review processes, and create credible content from scratch.
- An awareness of the potential for business transformation through changes to written communication
BUSINESS WRITING COURSE BENEFITS
Organisational Benefits
Organisations whose employees take this course on business writing skills will gain in a variety of ways, including the following:
- People can become proficient in written communication, and your company will benefit from their abilities.
- More precision in written communication aligns with your company’s brand values.
- Enhanced personal, organisational, and brand value credibility.
- Increased demand in various markets for your company’s products and services due to your online presence
- The reduction of instruction confusion and increased organisation-wide calibration
- Stakeholder endorsement and increased revenue
- The increased individual performance resulted from a clearer understanding of their position and healthy regard for the company.
- Lower attrition because employees who participate will feel empowered by recently acquired knowledge and skills and invested in their success.
Personal Benefits.
Attending delegates will achieve a lot from it in the following ways:
- A thorough understanding of the value of expert business writing and the adverse effects of poor communication on the company
- Greater awareness of their capacity to develop the habits that will help them become better writers
- Access to practice sessions and videos solely owned and operated by Leadpoin Development.
- Spotting and fixing common errors in business writing is one’s area of opportunity.
- Recognising how formatting affects written presentations
- A sense of accomplishment encourages the consistent use of expert writing techniques.
- Due to writers’ increased maturity and professionalism in work ethic, people perform and interact better.
- The capacity to serve as an organisation’s role model for good writing techniques so that employees can watch and learn
- Ability to demonstrate a standard of excellence through effectively using a high level of written business communication
WHO SHOULD ATTEND
- Managers, Secretaries and Team Leaders use writing as a tool for business communication.
- Administration executives are responsible for communicating to different business sectors using various written transfer modes.
- Executives who need professional business writing skills to progress to their next role.
- Trainers, teaching staff, educators and administrators are responsible for professionally interacting with clients and faculty.
- Human Resource Managers, Executives and Leaders are responsible for employee development, performance and organisational development.
- Government officials are responsible for written communication and administration in government sectors.
- Hospital staff, support staff in volunteer camps and faculty communicate with external stakeholders via memos, emails and other vehicles of a written transfer.
- Any other professional who would like to improve their ability to adopt an unparalleled skill in professional writing.
Module 1 – Introduction to Writing Skills
1
Importance of Good Writing Skills in the 21st century
2
Role of Writing in Communication
3
Perceptions vs Reality
4
Ethical Writing
5
Impact of Poor Business Writing
6
Assess your Business Writing Skills
Module 2 – Pre-requisites to Writing Excellence
1
Identify your Audience
2
Define your Purpose
3
Brand Alignment
4
Facts or Opinions
5
Drafts, edits and reviews
6
Assignments & Feedback
Module 3 – Choose your Writing Voice
1
Role of a Voice in Business Writing
2
Word choice and effects
3
Conciseness and Clarity
4
Conversational Writing
5
Practice and Feedback
Module 4 – Genres of Business Writing
1
Email Writing
2
Memorandums
3
Business Letters
4
Minutes of the Meeting
5
Documentation, Policies and Instructions
6
Social Media & Press Releases
7
Practice Activities and Feedback
Module 5 – Grammar and Sentence Construction
1
Words, Phrases and Sentences
2
The Active and Passive Voice
3
Simple yet Impactful Language
4
Applying Parallelism in Business Writing
5
Plagiarism and Grammar – check tools
6
Self-Assessment
Module 6 – Categories of Writing Styles
1
Formal and Informal Writing
2
Comparison Chart
3
Merits and De-merits
4
Choosing the Best Writing Approach
5
Case Studies & Feedback
Module 7 – Written Presentation in Business Communication
1
Importance of Presentation
2
Graphical Elements
3
Heading, Bullets and Fonts
4
Data Flow Charts, Maps, Diagrams and Tables
5
Impactful Formatting Techniques
6
Projects and Practice
Module 8 – Professional Writing to Build Your Customer Base
1
How to Use Writing to Reach Customers
2
Principles of Professional Digital Writing
3
Dissect and Re-assemble
4
Build a Story-line
5
Edit to Eliminate
6
Summary & Feedback
Business Writing is a style of writing that is employed in a workplace. It is an intentional piece of writing that effectively, succinctly, and delivers pertinent information to the reader. Client proposals, reports, notes, emails, and notifications are all included. Being able to write well for business purposes is essential for efficient communication in the workplace.
Based on their goal, the various area of business writing may be divided into four groups, such as:
1. Instructional
The goal of instructional business writing is to take the reader through the processes of carrying out a task. An instruction manual and a message sent to all workers describing how to carry out a specific activity in the future come into the instruction category.
2. Corporate
Corporate writing that is informative involves reliably and regularly capturing business data. It includes records crucial to the company's primary operations for monitoring growth, setting strategies, and abiding by regulatory requirements.
3. Convincing
Persuasive writing seeks to impress the reader and impact their choice. It provides customers with pertinent information to persuade them that particular good, service, organisation, or connection represents the best value. Such writing is frequently related to marketing and sales. Press releases, bulk sales emails, and proposals are part of it.
4. Transactional
Transactional business writing includes day-to-day contact at the workplace. Although formal letters, forms, and invoices are also used, email still accounts for most of this communication.
1. Purposefulness
One should consider two critical questions before starting a business paper, note, or email:
Who reads this?
What do I hope to say in my work to the reader?
Writing takes on a direction and develops its tone, structure, and flow when its goal is clear.
2. Thinking with clarity
Writing is less organised, rambling, and repetitious when thought is done while writing as opposed to before. When registering for a business, it takes expertise to turn significant, wordy phrases into short, punchy ones. To write clearly, one must extract meaningful information.
3. Provide precise and pertinent information
The dissemination of important information is the main objective of business writing. However, the paper's aim is impacted by inaccurate or irrelevant material. Information needs to be complete and offer value to be used effectively in business writing.
4. Avoid jargon
A straightforward writing style helps the reader understand the content much better. Otherwise, the reader can have trouble understanding it or get bored.
5. Review and reread
After you've finished, reading the paragraphs aloud might help you find any errors or weak points in your arguments. It is advised to embrace helpful criticism from peers and edit the paper accordingly.
6. Practice is essential.
Writing for business may be mastered with consistent practice. For example, reading aloud while paying close attention to the terminology, sentence structure, and writing style might help one acquire the same impulse while putting one's thoughts on paper.
7. Be frank
When writing for business, it's a good idea to give the main point of the section in the first 150 words. The argument is more focused, and it saves the reader time.
8. Reduce wordiness
It should not be extended to five words if you can express the meaning in three. Verbosity hinders the reader's ability to find the text compelling. For instance, write "the article is verbose" rather than "the piece employs more words than are necessary."
9. Appropriate sentence structure and grammar
Grammar mistakes may come off as unprofessional, but adequately used grammar shows competence and attention to detail, which is highly prized in the corporate world.
For instance, when appropriately utilised, emoticons are becoming more common in corporate writing. Nevertheless, a good writer must keep up with the norms to perfect their craft.
10. Easily scanned
Executives in business like a paper that can quickly understand Numbered or bulleted lists, crisp headers, brief paragraphs, and the sparing use of bold style to draw attention to keywords may improve business papers.
The most outstanding candidates for this Business Writing course are marketing and sales professionals, researchers, and those who write blogs or reports.
Business Writing That Gets Results to include:
- Recognise the writing styles that produce commercial results
- Make a good writing plan.
- Create more compelling sentences.
- Recognise and improve weak wording.
- Make your writing more readable.
- Measure readability formally.
- With more precision, proofread.
You will be given a review of fundamental writing principles, such as spelling, grammar, and punctuation, in the Business Writing session. You will also get a rundown of the most typical company paperwork.
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