Copywriting Course is designed for small business owners, marketing professionals, freelance writers, and individuals who want to learn the basics of commercial copywriting for digital and print formats.

This interactive Introduction to Copywriting course will cover creating persuasive copy for the most well-liked marketing channels, including websites, social media, and packaging.

It is perfect for anyone looking to learn the tried-and-true fundamentals of compelling commercial copywriting in less than a day while also having fun. Your marketing is brought together by copywriting. It’s a talent that can be used to produce anything, including on-page SEO that makes sense, product descriptions, and content marketing.

This Leadpoint Development Copywriting Course will teach you how to write compelling copy for various media, such as press releases, websites, literature, emails, letters, and social media.


Participants in this Copywriting Course should understand:

  • The significance of identifying your readers
  • The creation of compelling messages
  • Story and sentence structure
  • Clean, error-free copywriting
  • How to develop your writing style
  • Understand the fundamentals of responsive copywriting.
  • Use the same guidelines to write more creative, engaging, and compelling copy.
  • Define your intended audience for each piece of writing.
  • Use valuable techniques to generate new innovative approaches to copywriting.
  • Apply your knowledge to all major marketing channels.
  • The strategy and goal of the writing.
  • Conceptual thinking plays an essential role in effective brand communication.
  • Techniques for coming up with relevant advertising ideas.
  • Writing abilities are required to become an effective communicator.
  • Writing in Context with Images and Layout Hierarchy
  • How to register with empathy to connect with customers.
  • The skills needed to write for various media outlets.


Organisational Benefits.

  • Copywriting improves the image of your company.
  • It boosts conversion rates and sales.
  • It safeguards your organisation.
  • Copywriting guarantees that you are seen on all platforms.
  • It can help you save time.
  • Save You and Your Employees Time

Organisational Benefits.

  • Create Persuasive and Persuasive Copy.
  • Get rid of spelling and grammatical errors.
  • Deliver High-Quality Content to Your Audience.
  • Take pleasure in Stress-Free Web Optimization.
  • Connect with Potential Customers Across Multiple Platforms.


Copywriters often require having a bachelor’s degree in English, journalism, or a related field. In addition, some firms may recruit copywriters with a high school diploma and a strong work portfolio.
While you can work in various businesses, you must have some experience, education (a degree in English, advertising, or journalism), and a solid portfolio to qualify.

Module 1: An Introduction to Copywriting

What is copywriting?
The role of the copywriter in the advertising and communication industries
Project 1: Analyses a piece of existing advertising as an introduction to conceptual thinking

Module 2: Before the Writing Begins

Brand strategy and target market
Understanding different media applications
• Project 2: Write a creative brief which applies the logical thinking behind the creative writing

Module 3 The Importance of Big Ideas and How to Get Them

What is a Big Idea? Why does all good advertising need one?
Understanding the conceptual process and the techniques for developing ideas
Project 3: Develop different single-minded propositions and related advertising ideas

Module 4: Print Advertising – Writing Effective Headlines

The principles of print advertising and conceptual communication
Tips on writing headlines and understanding visuals
Project 4: Create a print ad focusing on the role of the headline in the communication

Module 5: Print Advertising – Writing Body Copy

The structure and hierarchy of effective body copy
The voice and tone of good copy
Project 5: Create a print advert that requires long body copy

Module 6 : Elective A – Writing Advertising for Radio

Understanding how to write for an audio medium
tips on developing ideas for radio commercials
Techniques for writing radio scripts
Project: Develop concepts and write scripts for a radio campaign

Module 7 Elective B – Alternative Media and Ambient Advertising

The role of alternative and ambient media in advertising communication
Tips on developing and writing for non-traditional or ‘guerrilla’ advertising ideas
Project: Create an advertising idea using non-traditional media

Module 8 Elective C –Writing Copy for Websites

Understanding the way people read websites
Writing, structuring, and formatting content for websites
How to write effective home and about us pages
Project: Develop the content and basic navigation for a website

Module 9 Elective D –Online Banner Display Advertising

The role of paid online advertising in the communication plan
The characteristics of online display banner advertising
Creative tips on how to create and write effective web banners
Project: Create the concept and content for an online display banner

Module 10 Integrated Advertising

The principles of an integrated advertising campaign
Techniques for transferring an idea to different media
Understanding the role of each media channel in the campaign communication
Project 10: Create an advertising campaign that develops one idea across different media channels
Copywriting is known as the marketing practice of employing written words in advertising and promotional materials to capture attention, engage people, and encourage them to act by giving value. Whether it's signing up for a newsletter, clicking a link, making a phone contact, purchasing a product, or employing a service, Copywriting may assist major firms like yours in building and maintaining lucrative relationships with your target audience by producing compelling and helpful marketing content such as blogs, videos, websites, brochures, or an eBook.
It is important to understand what copywriting is. Once you know this, you can determine whether courses cover all of the skills required to become a great copywriter.

There are competent and outstanding copywriters and accessible and successful pieces. There is always space for development in your skills as a writer. Article copywriting is a rapidly expanding alternative for many authors, and if you're lucky—and skilled—enough, you could even get to write about sectors and topics you're passionate about. In other words, you may pick and choose your clientele if you perform an excellent job. Getting better at article copywriting is one approach to reaching that stage in your profession.

It only requires four easy steps.

  • Step 1: Determine What Qualifies as a Good Article Copywriter.
  • Step 2: Use the Tools and Tips That Successful Article Copywriters Do.
  • Step 3: Research the Topics and Industries You'll Be Writing About.
  • Step four is to practice, practice, practice.

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Enrolled: 15 students
Duration: 3 DAYS
Lectures: 34
Video: 10 hours
Level: Intermediate


Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed