DIGITAL MARKETING SKILLS
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Course sections
Section 1
Module 1 – Introduction to Digital Marketing and Social Media Marketing
1
Fundamentals of Digital Marketing
2
Fundamentals of Social Media Marketing
3
Responsibilities of the Digital Marketing professional
4
Digital marketing framework
5
Current state of social & digital media in the region
Section 2
Module 2 – Content Creation and Curation
1
Auditing existing content and creation of new content
2
Identifying and formulating a content strategy
3
Implementing a content plan
4
Analyzing and improving content
Section 3
Module 3 – Digital Assets
1
Scope and types of digital assets
2
Analysis and Audit of current assets
3
Digital asset management (DAM)
Section 4
Module 4 – Social Media Marketing- Channels
1
Introduction to Social Media and its implications for businesses
2
Social media marketing:
3
Facebook
4
Twitter
5
Instagram
6
Youtube
7
Data Analysis & Reporting
Section 5
Module 5 – Social Media Marketing- Influencers
1
Social media and crisis management
2
Influencer marketing:
3
Understanding Influencers and Bloggers
4
Choosing the right Influencers
5
Influencer Relationship Management
Section 6
Module 6 – Digital Advertising
1
Digital Display advertising
2
Digital Remarketing
3
Goal setting and budgets
4
Programmatic Display Advertising
Section 7
Module 7 – Search marketing
1
Search Engine Optimization (SEO) and Keyword Research
2
Search Engine Marketing (SEM), Pay Per Click (PPC) and Google Adwords
3
Content Development and Optimization
4
Google Analytics and interpreting reports
Section 8
Module 8 – E-Commerce
1
Understanding E-Commerce fundamentals
2
E-commerce content creation and management
3
Understanding Key Ecommerce Metrics
4
The shopper’s online journey
5
Identifying the eCommerce channel priorities and organizational adaptation
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