Lead Point Africa
DIGITAL MARKETING SKILLS
Back to Dashboard

Hey there, great course, right? Do you like this course?

All of the most interesting lessons further. In order to continue you just need to purchase it

Get course

Course sections

Section 1
Module 1 – Introduction to Digital Marketing and Social Media Marketing
1
Fundamentals of Digital Marketing
2
Fundamentals of Social Media Marketing
3
Responsibilities of the Digital Marketing professional
4
Digital marketing framework
5
Current state of social & digital media in the region
Section 2
Module 2 – Content Creation and Curation
1
Auditing existing content and creation of new content
2
Identifying and formulating a content strategy
3
Implementing a content plan
4
Analyzing and improving content
Section 3
Module 3 – Digital Assets
1
Scope and types of digital assets
2
Analysis and Audit of current assets
3
Digital asset management (DAM)
Section 4
Module 4 – Social Media Marketing- Channels
1
Introduction to Social Media and its implications for businesses
2
Social media marketing:
3
Facebook
4
Twitter
5
Instagram
6
Youtube
7
Data Analysis & Reporting
Section 5
Module 5 – Social Media Marketing- Influencers
1
Social media and crisis management
2
Influencer marketing:
3
Understanding Influencers and Bloggers
4
Choosing the right Influencers
5
Influencer Relationship Management
Section 6
Module 6 – Digital Advertising
1
Digital Display advertising
2
Digital Remarketing
3
Goal setting and budgets
4
Programmatic Display Advertising
Section 7
Module 7 – Search marketing
1
Search Engine Optimization (SEO) and Keyword Research
2
Search Engine Marketing (SEM), Pay Per Click (PPC) and Google Adwords
3
Content Development and Optimization
4
Google Analytics and interpreting reports
Section 8
Module 8 – E-Commerce
1
Understanding E-Commerce fundamentals
2
E-commerce content creation and management
3
Understanding Key Ecommerce Metrics
4
The shopper’s online journey
5
Identifying the eCommerce channel priorities and organizational adaptation

SEEKING BUSINESS FINANCE

Lesson is locked. Please Buy course to proceed.

Complete