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Social media marketing course will educate you on various social media platforms and their tools and strategies to make you an expert social media marketer using practical, proven procedures. Social media strategy and planning have become critical components of every marketing communications strategy.

12 students enrolled


Social Media Marketing Course will educate you on various social media platforms and their tools and strategies to make you an expert social media marketer using practical, proven procedures. Social media strategy and planning have become critical components of every marketing communications strategy. However, because marketing is still in its infancy and in an ever-changing environment, what constitutes best practices in this industry is continually evolving. In this course, staying up to date with various platforms and technology is essential to understanding how social media influences how we communicate and do business daily. This course will examine how social media has impacted and transformed the area of marketing, as well as the significance of consumer communication within the marketing plan. Organisations must have an Internet and social media marketing strategy that is clear and easy to implement to increase market share and stand out from the competition. And by all means, as digital marketing becomes more intricate and technical, experts are needed on-site. It will always be a more organization-wide initiative, though.

The marketing division and the company’s leadership frequently address these as some of the most prevalent questions. Social media marketing requires constant planning, execution, and delivery of results that are measurable throughout the brand’s value chain.

The Leadpoint Development training programme will give you the fundamentals of social media marketing and effective management techniques. This course will cover in-depth the best marketing strategies globally employed by the most prosperous businesses in the world.

This Leadpoint Development course will help you become a successful digital marketer by converting theory-based learning into a practice-based approach. As a result, you can not only plan effective digital strategies but also execute them.


  • Recognise the significance of the digital world for you.
  • The core concepts of social media marketing management are understood, along with a strategy for applying them, by leaders in the evolving field of digital marketing.
  • Learn the fundamental ideas and strategies that have stood the test of time in addition to the new digital marketing approaches.
  • The company can increase market share by implementing the right strategy and shifting away from having an online presence to having ROI in a business context.
  • Learn how to measure social media campaigns.
  • Gain knowledge of how to include employee retention in your digital marketing strategy.
  • Think broadly and across disciplines.


Organisational Benefits.

  • Recognising the revolutionary nature of social media and the internet.
  • Give your staff members who work in digital marketing the appropriate management frameworks and skills.
  • Have an Omni-channel strategy and coordinate social media and digital marketing efforts across all functions.
  • Start tracking KPIs for digital marketing that is both qualitative and quantitative.
  • Make yourself stand out from the crowd online.
  • Learn the ideal procedures.
  • You can better understand and target your customers with the right digital strategy while defending or expanding your market share.

Personal Benefits.

  • Social media and digital marketing have become more relevant in the dynamic world of social media and digital marketing.
  • Learn more about digital and social media analytics so you can transform data and information into valuable insights.
  • Find out how to improve your online presence.
  • Learn how to create goals, measure them, and maintain ongoing oversight.
  • Recognise how crucial content-based marketing is.
  • A thorough examination of one of the most crucial areas of search engine optimisation (SEO) and search engine marketing knowledge (SEM)
  • Learn more about how to run successful campaigns.
  • Select the appropriate social media network.
  • Learn about local and regional best practices and how to apply them to your digital marketing strategy.


  • Senior Marketing leaders / CMO/ CXOs
  • Head of Digital Marketing
  • Brand Managers
  • Sales professionals
  • Digital marketing managers
  • Social Media Analyst
  • Marketing Leads
  • Advertising experts
  • PR Professionals
  • New Business Owners
  • Brand Influencers
  • Start-up founders
Training Methodology

The training techniques included in the course are as follows:

  • Lectures and interactive sessions.
  • Role-playing exercises in groups.
  • Exercises with Case Studies and Functionality.
  • Mutual learning.
  • Use of cutting-edge tools directly.
Social media marketing operations include: Post material to your social media pages. Listening to and connecting with your followers. Running social media advertisements. Assessing your outcomes.
A social media marketing strategy encapsulates all you want and expect to accomplish on social media. Consider the following: Your objectives Choose social media marketing goals that correspond to your business and marketing objectives. Increase brand recognition, for example, through social media marketing. Increase website traffic. Produce leads and income. Create a community. Provide a customer assistance line. Your target audience. You must understand your target audience to generate the correct content to attract and engage them and which social networks they utilise. Rather than striving to be everywhere, decide which social media channels best suit your aims and audience. The popular platforms are WhatsApp, Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. In addition, TikTok, Messenger, and WeChat are other popular networks. Determine the sort of material you wish to share. What kind of content entices and engages your target audience? Is it words, photos, videos, or tales that people prefer? Determine how frequently you will produce content and create a social media calendar. The outcomes of your approach. Allow time to assess and adapt your social media approach based on marketing outcomes.
Social media marketing entails advertising your content and communicating with your target audience using sites such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Digital marketers use social media to promote brand exposure, create more leads, and improve consumer interaction.
1. Establishing a brand. Boost brand awareness. Increase brand loyalty. It increased brand authority. Create thought leadership. 2. Development. Boost incoming traffic. Increase the number of leads. It increased conversion rates. Increase your organic search presence. 3. Communication. Customers have direct access to you. Create a community. It raises client satisfaction. 4. Observations. Learn about the market. Keep an eye on the brand and its competitors. Find out more about your consumers. Determine new product and service opportunities. 5. Promotion. Audience segmentation and retargeting 6. Reporting. Assess the effectiveness of your campaigns. Demonstrate ROI and cost-effectiveness.
Everyone. Every company need a social media presence. Whether you own a little mom-and-pop store or a giant national corporation makes no difference. However, social media is essential to your company's marketing strategy. Social media networks allow you to engage with your consumers, raise brand recognition, and improve leads and sales. With over three billion people using social media every month, the number of users and interactions on major platforms continues to grow.

One of the most cost-effective kinds of digital marketing is social media marketing. Marketers have a ready-made audience to tap into, with millions of individuals utilising the various platforms regularly. The trick is for companies to select the appropriate medium, audience, and task.

Individuals were the primary focus of the first social media networks. However, networks began to connect individuals with companies in the mid-2000s, and the world of social media marketing blossomed.

Facebook, in particular, has been instrumental in bringing marketers to social media. Many businesses launched Pages when it extended its network to the entire world in September 2006. In addition, it launched its first self-service ad platform in 2007 and achieved $150 million in ad revenue within a year.

Other networks quickly followed, with Twitter introducing sponsored content and accounts in 2010. However, no rival has been able to dethrone Facebook as the number one platform.

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10 hours


Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed
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