1

What comprises the online world?

2

Overview of different opportunities on the social media

3

How to plan your first step in the digital space?

4

Why marketing is often more important than just an online presence?

5

Overview of key data points for the Internet and social media marketing

6

Introduction to Web 2.0

1

Choosing the online venue for your presence on the internet

2

First things first- Website

3

How the website actually works and what are the key components to be aware of while designing your website

4

How to align your business strategy with your digital presence?

5

How to have a functional website?

6

How to have a differentiated presence compared to your competition?

7

Key things to keep in mind while marketing & selling on the internet and social media

1

How search engines search the web/internet?

2

Organic search vs paid (inorganic) search

3

Introduction to Search Engine Optimization (SEO)

4

Setting KPIs for SEO and how to achieve them?

5

Introduction to Search Engine Marketing (SEM)

6

The SEM process

7

Introduction to Key Words and why is it crucial?

8

Running search campaigns

9

How to apply continuous improvement in your campaigns with the help of analytics?

1

Starting with the basics

2

Why all social media sites may not work for you?

3

Setting social media goals and having a long term plan

4

Learn from others and avoid common social media mistakes

5

Introduction to Social media analytics

6

Social Media ROI

7

Qualitative and Quantitative Benefits of Social Media

1

Facebook: Great for; Engaging supporters through an official Page and building special interest communities through Groups

2

YouTube: Great for; Sharing videos to showcase products and services, and highlight supporter stories, volunteers, fundraisers and events

3

Twitter: Great for; Sharing information and news about your organisation, engaging supporters through visual content, building relationships with celebrity supporters or other charities

4

Instagram: Great for; Sharing images or short videos to showcase products and services, and highlight supporter stories, volunteers, fundraisers and events

5

LinkedIn: Great for; Engaging supporters through a Company page, advertising jobs, sharing news

1

Why effective social media monitoring can set you apart from your competitors?

2

Measuring metrics translating into business context – Leads, sales, feedback, loyalty etc.

3

Measuring direct and indirect traffic

4

Measuring the influence in your social media campaigns

5

Measuring and monitoring engagement on social media

6

Introduction to Tools that will help to measure the key index

7

How to turn data into actionable insights?

1

Introduction to content marketing

2

How to write for your online audience?

3

Basics of Email marketing

4

How to run successful marketing campaigns?

5

Introduction to display advertising

6

Overview of ad networks

7

Why videos can be the most important aspect of your digital marketing?

8

How to create content for videos?

1

Basics of e-commerce

2

Using e-commerce to do business

3

How to use marketplace vs creating your own website to sell

4

Transaction lifecycle

5

Selling through social media

6

How to run campaigns on e-commerce?