- The Benefits of Digital Marketing Course Professional Certifications
- 1. Explore a Wide Range of Career Options
- 2. Increase Your Market Value
- 3. Receive High-end Salary Packages
- 4. Enjoy Greater Flexibility
- 5. Enhance Your Skills and Creativity
- 6. Digital Marketing Certifications Have Become the Industry Standard
- 7. They are Cost-Efficient and Time-Savvy
Digital Marketing Course
Digital marketing course can be a crucial tool to grow a business. On this digital marketing course you will explore what digital marketing is, why it is important and look at some digital marketing strategies. Learn the importance of balancing and integrating different digital marketing strategies and how companies target customers. This digital marketing course leads to an international certification call digital marketing professional.
Digital Marketing Course Certification Key Learning
This course provides a detailed understanding of Digital marketing concepts, strategies and implementation
- Introduction to digital marketing
- Content creation and management
- Social media marketing
- Whatsapp and email marketing
- Digital marketing strategy and innovation
- Affiliate marketing
- Website/Blog marketing
- Search Engine Optimization.
Digital Marketing Course Certification
The primary objective of this Digital Marketing Course Certification is to empower the working professional with:
What will you achieve?
By the end of the course, you‘ll be able to…
- Describe what digital marketing is
- Explain why digital marketing is important for businesses
- Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
- Explain how the different digital marketing methods can deliver value to businesses
- An overview of social media & other digital media in the region
- An understanding of the industry standards, best practices and latest developments
- In-depth study of the procedures in:
- Creating a digital marketing framework
- Search engine optimization (SEO): Keyword research
- Display advertising, search marketing and Google AdWords Social Media Marketing- Facebook, Instagram, Twitter and YouTube
- Identify the key features that should be included in a digital marketing strategy
- Describe how businesses can use data to target customers in their digital marketing campaign
- Explain the benefit and importance of integrating different digital marketing techniques
Digital Marketing Course Certification Course Outlines
Module 1 – Introduction to Digital Marketing and Social Media Marketing
- Fundamentals of Digital Marketing
- Fundamentals of Social Media Marketing
- Responsibilities of the Digital Marketing professional
- Digital marketing framework
- Current state of social & digital media in the region
Module 2 – Content Creation and Curation
- Auditing existing content and creation of new content
- Identifying and formulating a content strategy
- Implementing a content plan
- Analyzing and improving content
Module 3 – Digital Assets
- Scope and types of digital assets
- Analysis and Audit of current assets
- Digital asset management (DAM)
Module 4 – Social Media Marketing- Channels
- Introduction to Social Media and its implications for businesses
- Social media marketing:
- Youtube
- Data Analysis & Reporting
Module 5 – Social Media Marketing- Influencers
- Social media and crisis management
- Influencer marketing:
- Understanding Influencers and Bloggers
- Choosing the right Influencers
- Influencer Relationship Management
Module 6 – Digital Advertising
- Digital Display advertising
- Digital Remarketing
- Goal setting and budgets
- Programmatic Display Advertising
Module 7 – Search marketing
- Search Engine Optimization (SEO) and Keyword Research
- Search Engine Marketing (SEM), pay per click (PPC) and Google Adwords
- Content Development and Optimization
- Google Analytics and interpreting reports
Module 8 – E-Commerce
- Understanding E-Commerce fundamentals
- E-commerce content creation and management
- Understanding Key Ecommerce Metrics
- The shopper’s online journey
Get the Business Training
by Coach Oyin Digital Marketing Course 30% Discount
It`s limited seating !
Time limited offer,Hurry up @only N84K
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